Nova, a sustainable fashion boutique located in the heart of Abu Dhabi, was created to cater to the sophisticated tastes of global travelers.
The brand's vision was to offer a timeless collection that combines elegance with sustainable practices. Nova's aesthetic is rooted in the values of sophistication, grace, and timelessness, reflected in every piece curated for the boutique.
The goal was to develop a brand identity that resonates with Nova's target audience—travelers who value both style and sustainability. The brand needed to convey an image of elegance and sophistication while highlighting its commitment to sustainable fashion. The color Burlywood was chosen as a primary element in the brand's identity to represent elegance, power, and sophistication.
Luxury Fashion with a Conscience for the Modern Traveler.
This project allowed me to explore the intersection of sustainability and luxury in fashion, showcasing how brands can be both eco-conscious and stylish. Nova is a testament to the idea that elegance and sustainability can coexist in perfect harmony.
